GMAT Prep Coaching

The shortcut: Most finance and consulting buyers think their GMAT problem is the math. It almost never is — they lose 30-50 points on Data Insights and Verbal because they haven't read a dense paragraph since undergrad. Diagnose where the points actually are, then sell a 10-session targeted package, not a generic course.

Industry: Tutoring & Training | Investment level: Small — $1,000-$5,000 | Time to launch: 4-8 weeks (720+ Focus Edition score, three sample diagnostic plans, one paid client gate the launch) Best for: Coaches who scored 720+ on Focus Edition (or 740+ on legacy GMAT) and can sit with a client's error log for an hour without getting bored. What you'll likely make: $1,500 month 3, $4,000 month 6, $7,500 month 12. Math is in Section 4.

Market Opportunity

Most senior finance and consulting professionals walk into the GMAT believing their quant background is the part they don't have to worry about. Then they sit down with a Data Insights set — three tabs of conflicting evidence, a four-minute clock — and watch their score collapse. The math they need is mostly arithmetic and ratios. The skill they don't have anymore is reading a dense paragraph and inferring what it implies under time pressure. That gap, between buyer self-image and actual weakness, is why this business exists.

GMAC (Graduate Management Admission Council) launched the GMAT Focus Edition in November 2023: 2 hrs 15 min (down from 3.5), three sections — Quantitative Reasoning, Verbal Reasoning, Data Insights. AWA is gone. Scoring runs 205 to 805. Any tutor still drilling AWA or old Integrated Reasoning is prepping a test that no longer exists.

Your premium buyers are MBA applicants targeting M7 schools — Harvard, Stanford, Wharton, Booth, Kellogg, Sloan, Columbia — where median admit scores cluster around 720-740 per GMAC's candidate research. They're 26-32, two to six years into finance, consulting, or tech. Most sit the test 2-3 times at $275/attempt — $550-$825 before they pay you. They aren't shopping on price. They're shopping on whether you can find their specific 80 points in two diagnostic hours.

Manhattan Prep and Target Test Prep (TTP) own the structured course market — Manhattan's Interact $249-$1,499, TTP $149-$399/month. These are self-study; they don't give a custom diagnosis or talk through an error log on a Sunday morning. That's your slot. Wyzant tutors list at $100-$250/hour; a coach with a verified 760+ and M7 admit history charges $200-$350/hour and rarely competes with Wyzant directly.

Launch With AI

Pro section. GMAT coaching is a section-diagnosis-and-Focus-Edition-fluency business — AI cannot watch the consultant narrate her Data Insights tab-juggling at 7am on a Saturday. But the time you waste hand-typing diagnostic deliverables, drafting your 5th GMAT Club expert post of the week, and writing the same engagement letter for every package is exactly the time you should spend on a fresh Focus Edition Official Practice Exam to keep your edge sharp. AI does the writing tail. You do the work that pays — Sunday morning at 9am with a stuck consultant and an error log.

The trap most first-year GMAT coaches fall into: they paste an Official Practice Exam report into ChatGPT and ship the auto-generated "you need to review combinatorics" diagnosis. AI confidently writes generic content recommendations — but the actual reason this 660 finance applicant is stuck is that she's spending 6 minutes on every Data Insights set (anchor-bias from her DCF modeling) instead of 4. AI is for the writing tail (diagnostic structure, GMAT Club expert posts, engagement letter, package summaries, admissions-consultant referral emails) — but every error-pattern call, every "this client needs the GRE crossover, NOT a GMAT retake" judgment, every score-claim sentence in your marketing is yours.

Important up-front: AI cannot watch a finance consultant narrate her own Data Insights set, identify the 3-4 patterns explaining a 660 plateau, or write an FTC-defensible "average score gain" sentence — every score claim under 16 CFR Part 255 needs documented per-client data. AI also confidently teaches OLD-format GMAT (legacy 200-800, AWA, IR) that retired in November 2023 — every prompt has to specify Focus Edition, every reference book purchase has to be 2024+. You own every diagnostic call, every retake-vs-GRE-pivot conversation, every score claim; AI scales the writing and the prospecting around them.

AI Tools You'll Use

Tool	Price	What it does
ChatGPT Plus	$20/mo	Diagnostic write-up structure, engagement letter, GMAT Club replies, package summaries
Claude Pro	$20/mo	Long-context error-log analysis (paste 50 missed Qs → categorize patterns by section)
Loom AI	free	Async Data Insights walkthroughs (record 5-min Loom per client per week instead of billed session)
Calendly + Zoom Pro	$25/mo combined	Auto-scheduling diagnostic + coaching sessions, recorded with transcript for the score-claim spreadsheet
Google Business Profile + ChatGPT	free	Review replies, monthly post drafts, "M7 admit case study" testimonial showcase

The Workflow

Diagnostic write-up template + score-claim spreadsheet (Claude long-context, ~45 min/diagnostic). The 2-hour diagnostic is the sales call. Buyer pays $300, then signs the $2,200 package because the plan was specific to her error patterns. Paste her Focus Edition Official Practice Exam report + 50 missed questions:

"Below is a client's last 2 GMAT Focus Edition Official Practice Exam reports + her last 50 missed Qs across them. She scored 660, plateauing 6 weeks before her test date. She's a 28-year-old finance consultant targeting M7 (Booth, Wharton, Kellogg). Generate (a) the 1-page diagnostic deliverable: top 3-4 error patterns by SECTION (Quant Reasoning weighted-average problems / Data Insights tab-juggling timing / Verbal Reasoning inference under time pressure — be specific to FOCUS EDITION format, NEVER 'work on quant'), per-pattern dollar value of points-recoverable (e.g., 'fixing your DI timing alone = +20 scaled points = the difference between Booth median and Booth wait-list'), the 6-week study plan with weekly hour count + AAMC-style milestone targets, the 3 practice-test milestones with target scores, the 'do-not-do' list (3 things she's been doing that hurt her — un-timed Quant past week 2, switching from TTP to Manhattan mid-week, doing Official Practice Exam 6 last instead of saving it for week-5 calibration), (b) the FTC-compliant outcome line: 'Of my last N clients who completed packages, average improvement was X points (range Y-Z), M of N hit their target school's median' — generate ONLY if I have the documented data, otherwise placeholder, (c) the package quote in 3 tiers (10-hr DI focus $2,000 / 20-hr full prep $4,000 / GRE crossover add-on $1,500), (d) the GRE crossover decision tree — 'if her Quant baseline is below X, recommend GRE practice test before signing GMAT package — top MBA programs accept GRE and quant-light applicants often score better,' (e) the 5-day follow-up email if she hasn't booked. Tone: senior MBA admissions advisor + GMAT coach, factual. Output as Notion-ready 1-pager + paste-ready emails."

The diagnostic-to-package conversion is your business — 30%+ is the floor. Below that, the diagnostic is too generic.
GMAT Club + r/GMAT expert post batch with score signature (ChatGPT, ~30 min/week for 8 substantive replies). GMAT Club is the highest-intent forum here. Paste:

"I'm a documented 760 GMAT Focus Edition scorer (former MBB consultant or banker) coaching at $250/hr. Below are 5 GMAT Club posts asking for help (paste each: 'plateauing at 660 after Manhattan Interact' / 'DI timing under 4 min' / 'can't break Verbal 40+'). For each, generate a 4-5 sentence substantive answer: (a) name the SPECIFIC trap (NEVER generic 'do more questions'), (b) one paste-ready 30-second exercise they can run today, (c) the underlying principle (1 sentence), (d) NEVER pitch in the answer — my profile signature ('760 Focus Edition / Booth admit / 1:1 coaching info in profile') does the conversion work. Tone: senior MBA candidate demonstrating diagnostic skill. Output 5 paste-ready answers."

Post 3-5/week. 6-8 weeks of substantive answers = 1-2 inbound diagnostic inquiries/week from forum visibility alone.
Async Data Insights Loom (Loom AI + ChatGPT, ~10 min/client/week). Replace billable homework-review sessions with async Loom walkthroughs. Record while annotating the client's missed DI set on screen-share:

"This week you missed 4 of 7 on the Data Insights set about [topic]. Pattern: every miss came on Multi-Source Reasoning Qs where you opened the third tab before mining the first two. Try this Tuesday: on every MSR, set a 90-second timer for tab 1, write what it tells you, ONLY THEN open tab 2. Send me your timing on next OPE DI section."

Loom AI auto-titles + transcribes. 5-min Loom + email = 30-min session of value in 10 min — and clients perceive it as MORE responsive.
Engagement letter + FTC-compliant outcome reporting (ChatGPT, 1-time setup + monthly score-spreadsheet update). Paste:

"I'm a GMAT coach at $250/hr. Build me the engagement letter every package client signs before payment: (a) the 1-paragraph scope of work — 'coaching covers Quant Reasoning, Verbal Reasoning, and Data Insights for GMAT Focus Edition only (legacy GMAT format retired November 2023). Personal statement editing, school-list strategy, and admissions consulting are separately scoped — typically referred to admissions consultants like Stacy Blackman or mbaMission at $200-$500/hr,' (b) the NO-SCORE-GUARANTEE clause — 'I do not guarantee a specific score. Outcomes depend on client preparation, test-day execution, sleep, and individual factors outside my control. My clients average X points of improvement (data from N clients who completed packages 2024-2026)' — generate placeholder for X and N from MY spreadsheet, NEVER a generic claim, (c) the cancellation + no-show policy — '24-48 hour notice required, 50% late-cancel fee charged before next session,' (d) the payment terms — '50% deposit at package signing, 50% at session 5, ACH preferred (Stripe ACH = $5 flat vs $64 on a $2,200 package — saves $700/year on 10 clients),' (e) the IP/recordings clause — 'I retain instructional materials. Recorded sessions are for client review only,' (f) the liability cap at fees paid in trailing 12 months. Then generate the score-claim spreadsheet template: rows = client first-name + start date, columns = baseline OPE total, section breakdown (Quant / Verbal / DI), midpoint OPE after session 5, official Focus Edition score, point gain by section, target school median, target met Y/N. Tone: senior coach, factual. Output paste-ready."

Update spreadsheet after every client's official GMAT date. The spreadsheet is your FTC defense + strongest sales asset.
Admissions consultant referral pitch + Wyzant-to-direct conversion (ChatGPT, ~30 min/month). Admissions consultants have clients whose GMAT scores drag their applications. Paste:

"I'm a GMAT coach with 760 documented Focus Edition score + Booth admit. I want 3 admissions-consultant referral relationships by month 6 (Stacy Blackman, mbaMission, Menlo Coaching). Generate (a) the cold email to admissions consultants: subject under 50 chars, 1-paragraph offer ('I'm a 760 Focus Edition scorer + Booth admit coaching MBA applicants whose GMAT scores are dragging their app — happy to send you 1-paragraph monthly progress reports on any client you refer, my standard rate is $250/hr direct, 15% referral fee back to you on packages over $2,000'), (b) the 1-paragraph monthly progress report I send to the consultant for their referred client ('client X started at 660, hit 720 on OPE5 last week, target test date [date], M7 packages still on track'), (c) the Wyzant-to-direct conversion email at session 4 ('Going forward I'm offering returning clients direct booking at $225/hr — same sessions, $25 less per hour. Here's my Calendly: [link]'), (d) the GRE crossover decision-tree script for clients who are 100+ points below target ('Before we lock the GMAT package, let's run one GRE practice test next week — 30% of my clients in your situation pivot to the GRE because their quant ceiling is higher there. No charge for the test review'). Tone: senior coach, factual. Output paste-ready."

One admissions-consultant referral relationship = 4-8 paid clients/year.

Time Saved Per Week

Roughly 6-9 hours/week once your diagnostic template, GMAT Club batch, and engagement letter are built:

Diagnostic write-up: 3 hours/diagnostic → 45 min (Claude long-context)
GMAT Club + Reddit answer batch: 3 hours → 30 min (ChatGPT)
Async Loom + email vs. billable homework session: 30 min → 10 min (Loom AI + ChatGPT)
Engagement letter: 1-time setup → reused on every package
Admissions-consultant outreach + Wyzant conversion: 90 min → 30 min (ChatGPT)

Trade that time for: a fresh Focus Edition Official Practice Exam every 2 months (your edge depreciates fast), the YouTube DI-walkthrough video that ranks long-tail for 6 months, and the substantive GMAT Club explainer post that lands 4-6 inbound diagnostics in a single week.

Total AI Stack Cost

Budget tier ($20/mo): ChatGPT Plus only. Claude has a free tier you can use for 2-3 long-context diagnostics per month. Right while you're at 1-2 active clients.
Full tier ($65/mo): ChatGPT Plus + Claude Pro + Calendly + Zoom Pro. Worth it the day you sign client 3 — Claude long-context on 50 missed Focus Edition Qs catches diagnostic patterns ChatGPT misses.
Compare: A part-time admin VA for engagement letters + admissions-consultant outreach + pipeline review runs $300-$600/month. The full AI stack is one-fifth that cost.

Cancel anything you don't open in a 7-day window. Skip Wyzant entirely — at premium GMAT rates the 25% take is way too steep. Skip GMAT Club featured listing until you have 2+ documented M7 admits.

Your First Win

30 minutes from now your FTC-compliant Focus Edition score-claim spreadsheet + 1-page engagement letter is built and ready for your first paid diagnostic. Open ChatGPT (free tier works). Paste:

"I'm a GMAT coach with a 760 official Focus Edition score (taken after November 2023). The single biggest legal trap in this business is score-guarantee marketing — 'I'll get you to a 720' is an FTC violation under 16 CFR Part 255 if you can't document it for every client, and an angry consultant who scored 680 after paying $4,500 can chargeback your Stripe account for 30 days. Build me (a) the FTC-compliant 'typical results' sentence for my site + every diagnostic deliverable: structure 'Of my last N clients who completed packages, average improvement was X points (range Y to Z) on GMAT Focus Edition' — generate the placeholder version I fill in from my OWN spreadsheet data, NEVER a generic claim, (b) the 1-page engagement letter clause that disclaims score guarantees AND specifies Focus Edition only (legacy GMAT retired November 2023, AWA and old IR sections are gone, scoring is now 205-805): 'I do not guarantee a specific score. Outcomes depend on client preparation, test-day execution, sleep, and individual factors outside my control. Liability capped at fees paid in trailing 12 months. Coaching covers GMAT Focus Edition format only — legacy GMAT format retired November 2023,' (c) the score-tracking spreadsheet template — rows = client first-name + package start date, columns = baseline OPE total, section breakdown (Quant Reasoning / Verbal Reasoning / Data Insights), midpoint OPE after session 5, official Focus Edition score, point gain by section, target school median, target met Y/N — format as CSV I import into Notion or Airtable, (d) the 1-paragraph email I send every client 1 week after their official GMAT asking for the score report PDF (NEVER demand — 'congrats on getting through the test, when you receive your score report next week, would you mind sending me the PDF? It helps me improve my packages and gives me anonymized data for my marketing. I'll never share your name'), (e) the absolute don'ts: NEVER use 'guaranteed' or 'guarantee' anywhere in marketing, NEVER cite a score gain in a testimonial without written permission, NEVER quote an average without the sample size in the same sentence, NEVER reference the legacy 200-800 GMAT format anywhere — that test no longer exists. Tone: senior coach + lawyer-aware. Output paste-ready as a 1-page document I print + tape inside my desk drawer."

Set it up Sunday afternoon. One FTC-compliant Focus Edition score-claim sentence is worth $5,000-$10,000 of avoided refunds + chargebacks per year — and the spreadsheet that backs it is your strongest sales asset by month 6.

Product / Service Offering

Three products, layered so a diagnostic feeds a package and a package feeds add-ons:

The diagnostic session ($200-$400, 2 hours). Client takes a full-length GMAT Official Practice Exam beforehand. You sit with the report section by section, find the two or three question types where points are leaking, and hand them a 6-8 week study plan. About a third buy a package within two weeks. The rest refer.
10-session targeted coaching ($1,500-$3,000). The bread and butter. Two sessions on the weakest section (usually Data Insights or Verbal), three to four on the second weakest, two to three on test-day strategy and timing, one final mock review. 75-minute sessions, weekly. Most clients add 50-80 points.
20-session intensive ($3,000-$6,000). For 100+ point jumps or two-of-three sections in the bottom quartile. Adds full content rebuilds, two timed mock reviews, and a retest strategy (when to schedule, when to cancel, when to switch to the GRE).

Two upsells matter. A GRE crossover add-on — top MBA programs accept the GRE and quant-light applicants often score better on it; running one practice test of each doubles your addressable market. And a Data Insights specialty add-on — five focused sessions at $200-$300 each for 700+ scorers fixing the one section dragging them down.

Skip admissions consulting (essay editing, school selection, interview prep) for 12 months — different scope, overlaps with Stacy Blackman Consulting and mbaMission at $4,000-$15,000 packages. Refer it out and take a fee.

Revenue Model

Solo coach, online-only, no employees, tooling subscriptions only:

Service	Price	Variable cost (tools + Stripe)	Your time	Take-home per engagement
2-hour diagnostic session	$300	$0 + $9 fees	3 hours (1 prep + 2 session)	~$291
10-session targeted package	$2,200	$30 + $64 fees	14 hours	~$2,106
20-session intensive	$4,500	$60 + $131 fees	28 hours	~$4,309
Data Insights 5-session add-on	$1,200	$0 + $35 fees	7 hours	~$1,165

Your first $1K month = three diagnostics ($900) + first installment on a converted package (~$220) → ~$1,000 in 12-15 hours. Realistic in month 2.

Your first $3K month = one 10-session package paid in full plus two diagnostics → $3,000-$3,500 in 25-30 hours. Realistic by month 4 if diagnostic-to-package conversion holds above 30%.

By month 12, target three to four active packages plus one 20-session intensive, with two diagnostics a week — $7,000-$9,000/month gross. After that the lever is rate, not volume: with two M7 admits in writing, $250/hour becomes $325/hour and the funnel barely notices.

Bill via Stripe ACH at $5/transfer flat vs 2.9% + $0.30 on cards — a $2,200 package costs $5 via ACH, $64 on card, saving ~$700/year per ten clients Stripe pricing. Set up ACH on day one.

Startup Costs

Documented practice score: zero-dollar, highest impact. Take an official GMAC practice exam (first two are free). If you haven't sat the live test in two years, register for one ($275). A 720+ Focus screenshot is what closes diagnostic sessions.
Sample diagnostic deliverables: 8-15 hours building three anonymized diagnostic plans. One-page each. Without samples, website-to-booking conversion sits below 5%.
One-page site + booking: $12-$20/year domain, Carrd $19/year, Calendly free tier. Under $50.
LLC + EIN + E&O: $35-$500 LLC filing — LLC University 50-state table. EIN free at IRS EIN Online — never pay a third party. Solo professional liability via Hiscox: $300-$800/year.
Reference materials: GMAT Official Guide 2024-2025 ($50), three to five Manhattan Prep section guides ($25-$40 each), one month of TTP ($149). ~$250 total.
Zoom Pro: $15/month. Free Zoom's 40-min cap kills a 75-min coaching block.
Optional GMAT Club featured listing: GMAT Club is the highest-intent forum here. Listings run $200-$500/month and only pay back with testimonials. Skip until month 4-6.

Realistic all-in: $1,000 with a current score, free tooling, and E&O at the lower end. $5,000 if you re-sit the test, subscribe to TTP and Manhattan, run a featured GMAT Club listing from month one, and pay an attorney $400-$800 to review your client agreement.

Legal & Formation

Business entity. Form a single-member LLC the moment you sign your first paid coaching package. A client who scored 670 after paying $3,000 and got rejected from Wharton has motive to write hostile reviews and occasionally file claims. The LLC keeps your personal accounts out of it. Sole prop is fine for the first 30 days while you test pricing. Get your EIN free directly from the IRS — the $50-$300 "EIN filing services" resell a free form. S-corp election makes sense once net profit clears $80K-$100K/year — file IRS Form 2553. Coaches with three to four steady packages plus diagnostics typically hit that in year two.

Licenses & credentials. No state licensing exists for GMAT tutoring — GMAC does not credential tutors. Your credential is your score, your admit history, and the quality of your diagnostic. Three things to put on your site at launch: (1) PDF of your official GMAC score report, (2) two to three named M7 or T15 admits with permission, (3) a one-paragraph methodology naming error logs, Official Practice Exams, and section-specific timing. Bind E&O before your first paid client.

Industry-specific risk. Three traps trip up new GMAT coaches in this exact order. First, score-guarantee claims. "I'll get you to a 720" is an FTC violation under 16 CFR Part 255 — exceptional results presented as typical are deceptive, and a refund-demanding client who scored 680 after your "guarantee" is hard to defend against. Frame outcomes as targets: "Most clients who complete the package add 50-80 points." Document the data. Second, scope-of-practice creep into admissions consulting. You teach the test. You do not edit essays, advise on school lists, or run mock interviews. The moment you do, you're competing with Stacy Blackman at $5,000+ packages and your client expects results you don't control. Refer that work out for a 10-15% fee. Third, prepping students for the wrong format. GMAT Focus Edition retired legacy 200-800 scoring, AWA, and old Integrated Reasoning in November 2023. Pre-2023 material is partially obsolete. Buy the current GMAT Official Guide and current Manhattan Prep guides every year.

Marketing & First Customers

Your first 5 clients come from three channels and none is a Facebook ad:

GMAT Club expert posts. GMAT Club is the highest-intent forum here — serious 700+ seekers post error logs and ask for diagnostic help daily. Answer 3-5 questions per week with substantive section-specific advice (don't pitch — demonstrate). Expect 1-2 inbound diagnostic inquiries per week after 6-8 weeks. Featured listing at $200-$500/month is worth it once you have two testimonials.
Reddit r/GMAT and r/MBA. r/GMAT ~130K members, r/MBA 250K+. Same playbook. Target 5-10 substantive comments per week. Conversion: ~1 diagnostic per 30-40 replies. Pitching in comments gets you deleted and shadowbanned.
Direct outreach to MBA admissions consultants. Stacy Blackman, mbaMission, and Menlo Coaching have clients whose GMAT scores drag their applications. They want a tutor referral that won't embarrass them. Email 10-15/month with a one-paragraph intro plus score and methodology — call rate 8-12%, referral-to-paid 20-30% over 60 days.

Direct outbound on LinkedIn works once you have 2-3 documented admits. Filter to applicants who graduated 3-6 years ago in finance, consulting, or tech; send a two-sentence message offering a free 30-minute consult on their score gap. 5-10 DMs/day, call rate 3-5%, call-to-paid 15-25%. Wyzant and Varsity Tutors push your rate to $100-$150/hour — ignore them for premium coaching.

First 90 Days

Week 1-2. Take an official GMAC practice exam if your live score is over 18 months old. Save as PDF. File LLC. Get EIN free from IRS. Open a business checking account.
Week 1-3. Build the one-page site — score screenshot, methodology paragraph, three pricing tiers. Set up Calendly with 2-hour diagnostic and 75-min coaching blocks.
Week 2-4. Write three sample diagnostic deliverables. One-page each, section-by-section breakdown, 6-week study plan. Upload as case studies.
Week 3-5. Bind E&O ($300-$800/year via Hiscox). Draft a client agreement covering session scope, payment terms, no-show fee, and explicit no-score-guarantee language. Attorney review before client number two.
Week 4-8. Create GMAT Club and Reddit r/GMAT accounts. Post 3-5 substantive answers per week. Link your site only in your profile.
Week 6-10. Email 10-15 MBA admissions consultants with a one-paragraph intro + score + methodology. Follow up once after 10 days.
Week 8-12. Sign your first paid diagnostic at $300. Convert one to a 10-session package at $2,000-$2,500. Ask for a written testimonial and permission to name the M7 program they're targeting on your site.
End of day 90. 3-5 diagnostics delivered, 1-2 packages signed, $1,500-$3,500 in revenue, GMAT Club presence active. The month-12 indicator is diagnostic-to-package conversion above 30%. If below, your diagnostic is too generic — find points the client didn't already know.

Common Pitfalls

Promising score guarantees. "I'll get you to a 720 or your money back" is a refund waiting to happen and an FTC violation under 16 CFR Part 255. An angry client who scored 680 after paying $3,000 can file a chargeback that locks your Stripe account for 30 days. Frame outcomes as targets — under one dispute per year vs $3,000-$5,000 chargebacks.
Discounting the diagnostic to "just get them in." Giving away a $300 diagnostic to win a $2,200 package signals the diagnostic is filler (it's actually your most valuable session) and attracts conversions that don't stick — free-diagnostic clients quit after three sessions. Hold at $200 minimum. Skipping this costs ~$4,000-$6,000/year in attrition.
Prepping students for the wrong test format. GMAC retired the legacy GMAT in February 2024. Old Amazon prep books teach a test nobody takes. A coach using 2022 materials gets caught the first time a client asks about Data Insights — that client refers nobody. Buy the current GMAT Official Guide every year ($50) and current Manhattan Prep section guides annually. Under $200/year vs lost referrals from one fumbled answer.
Taking a client below 550 without a longer engagement. A 550-baseline client targeting 700+ needs 80-120 hours of structured prep, not 10 sessions. Sell them the 10-session anyway and they'll add 40 points, miss their goal, and leave a bad review. Either decline (refer to a TTP subscription) or sell the 20-session intensive with written expectation that two test sittings are part of the plan. One bad public review on GMAT Club or Reddit costs roughly $5,000-$10,000 in lost trust over 6 months.

Get your full launch plan — take the free 60-second quiz.