Sales Training Consultancy
The shortcut: Win the sales managers, not the reps. Training that doesn't include weekly call coaching and manager enablement washes off in 30 days — and your client will quietly blame you for it.
Industry: Consulting & Coaching | Investment level: Small — $3,000-$10,000 | Time to launch: 6-10 weeks (proprietary framework draft + first paid diagnostic gate the launch)
Best for: Former quota-carrying B2B sellers, sales managers, or VPs of Sales with 5+ years closing real deals at a recognizable company. What you'll likely make: $2,000-$5,000 month 3, $8,000-$15,000 month 6, $15,000-$30,000 month 12. Math is in Section 4.
Market Opportunity
A Sandler franchise rollout costs $40,000-$80,000 to license, plus 5-15% royalty on revenue. A Challenger facilitator certification runs another $3,000-$5,000. Richardson and Rain Group quote $75,000-$200,000 with a three-month design phase before a single rep sees a slide. And 74% of companies report no lasting behavior change from those one-time events anyway. The CRO who approved that budget is now in a board meeting explaining why quota attainment didn't move — and that is exactly the conversation you're built to replace.
74% of companies report no lasting behavior change from one-time training events, per Pavilion's 2024 sales survey Pavilion. That's the opening. If most training fails to stick, the trainer who builds reinforcement into every engagement (weekly call coaching, ride-alongs, manager office hours) is doing something the franchise programs structurally don't. The broader corporate sales training market sits around $4.6 billion globally, growing ~8% per year Sales Performance International.
The buyer math is easy. A fully-loaded B2B sales rep costs $200,000-$350,000/year Salesforce. A $30,000 engagement that cuts ramp time 30% pays back inside year one on a single rep. Sell that math, not your slide deck.
You're not competing with Richardson or Rain Group. They quote $75,000-$200,000 with a 3-month design phase. Your wedge is the senior practitioner who shows up in week one with a Gong-driven gap analysis, runs the first workshop in week three, and embeds for two quarters at a price a Series A or B SaaS company can actually approve.
Start with this idea — free signup, no card required.
